There’s work you’d rather be doing.

Let’s find the business that fits your life, then start it one small step at a time.

Writing a reply

How it works

It starts with a few questions right here, about what you're good at and the life you want.

The full report is $79.

First, we find the business that fits you.

  1. Describe the life you’re working towards, and what you already do well.

    This part is free.

    What your months actually cost, the hours you could give a new business, what you'd have to fall back on, and the work you won't do.

  2. See what you’d need to earn for that life, and one business that fits it.

    This part is free.

    It's easy to carry a round number you've never checked. We work out the real one and tell you whether it's reachable on the hours you have.

  3. Get three personalized business ideas built around the life you want, each researched with real numbers.

    This is your personalized report.

    Each one researched against live sources you can check. How much it could be making by month 12, what a week on it actually looks like, and what would have to change for it to cover your living costs.

Then we get you started on it.

  1. Pick the one you love and start building that life, one small step at a time.

    This half comes with your report.

    Pick the idea you want, and we'll email you one small next step at a time for your first 90 days.

  2. Tap Done when you’ve done it, or tell us you’re stuck, and the next step changes to fit.

  3. We check in on how far you got and what comes next.

Here’s your first step.

Sign up for a CPR/AED certification course through your local Red Cross or community center ($50-150) and get it on your calendar this week. While you’re at it, ask the instructor or front desk about general liability insurance options for solo event-safety contractors, since you’ll want a quote before your first booking.

This is where you stop planning and start doing.

Don't have a business idea yet? The interview helps you find one that fits your life. Already have one? We'll check it honestly against the life you want.

First

Before you pay anything

  • What you'd need to earn every month, broken down
  • Whether that's reachable on the hours you actually have
  • An adaptive interview, not a generic survey. What you say changes what we ask, and what we go looking for
  • The through-line across your answers, written down
  • One business named for you, built from what you already do
  • The first place the research would look, from your own answers

Paid

The Exit Plan

$79

One-time payment

  • Three ideas for businesses you could start, researched against live sources you can check.
  • Your first 90 days come with the report: choose the idea you want to start, and we'll email you one small next step at a time.
  • When the first dollar lands, and how much it could be making by month 12. Ranges, not promises.
  • What a normal week actually looks like on each one
  • What each one costs you to start, and to keep running
  • What would have to change for each one to cover your living costs: more hours a week, a higher rate, or more months of building
  • Why each one fits you specifically, chosen from what you told us rather than picked off a list
  • Web report and PDF, plus one more round of research if the first one missed you
Read a full sample report

Sometimes the work you'd rather do won't cover your living costs on the hours you have. You find that out here, along with what would have to change.

What you'd be paying for is the part that takes real research: three ideas drawn from your own answers, and what a year of each actually looks like. If the first pass misses you, tell us what it got wrong and we'll run it once more.

Why not just ask a chatbot?

You could. A chatbot answers the moment you ask, from whatever you typed in the box. This starts differently. Before any research happens, the interview works out your situation: what your months actually cost, the hours you can give a new business, what you've kept doing for years without being paid for it, and the kinds of work you won't do. The research is aimed at that, not at a one-line prompt.

A chatbot also stops when the chat ends. We send your next step, and we change it when you're stuck.

Find out what it would take

Around ten minutes about your life, no card. You leave with what you'd need to earn and whether it's within reach. If you want the research, it's built around what you told us, not a template.

The Exit Plan is research and arithmetic, not a promise of income. Every figure in your report is a range built from live sources you can check, and what you actually earn depends on you, your market, and your timing. This isn't financial advice.